In this episode I have two guest speakers; Brad Girtz who is Senior Account Director at digital agency Digiconomy and Fran Salino who is Campaign Manager at The Pull Agency. Both Brad and Fran have years of experience in paid search campaigns and both come at this episode with different techniques and backgrounds to share with you. In this episode, we discuss which channel is best; Google vs Bing, what tools Brad and Fran use when looking for new keyword opportunities, what metrics you should be looking at and analysing through your campaign performance, and finally how Brad and Fran optimise their campaigns through campaign setup, bidding strategies and ad copy. There are lots of tips in this episode that you can take away to help optimise your campaigns, or to give you ideas on how to run a more effective paid search campaign.
This episode is for anyone who looks after paid search channels, digital marketing managers who manage paid search specialists, or anyone looking to broaden their knowledge on paid search channels.